
Case study 01 · Flagship
London Fashion Week
Martine Rose — runway, then marketplace.
The Exchange hosted Martine Rose for London Fashion Week: a runway show staged inside the venue with bespoke ruffled-curtain set and bentwood chairs on the parquet, followed by an open marketplace the next day — bringing the collection, and the crowd, back into the building. A Westminster venue on the LFW schedule, on its own terms.
"It's a bit of a homecoming. When I think about what feeds the brand, feeds me, and what London has, above all other places, it's this very alive cultural life. There's a thriving independent designer network, but it goes beyond that. It's the market traders and record vendors who contribute to the cultural fabric without much fanfare. I'm happy to be home."
LFW Schedule listing on Lisson Grove



























































